Kimberly De Silva says, “The most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in 2017. This post will give you a closer look into how you can use content to grow your business.

It has never been easier for brands and customers to interact and engage with one another. This heightened access that brands have to their customers (and vice versa) would make you think that companies are selling more than ever before. But most are not skipping, hopping and jumping their way to the bank. Why?

As a result of this hyper-connected world we live in, customers are no longer interested in being sold to. Instead, they want to engage with their favorite brands and experience their respective brand culture in ways that weren’t previously possible.

Achieving this level of engagement with customers requires a content strategy that is built upon a foundation of obsessing over them and imparting the greatest value to them. This value is not dollars and cents; it is not offering them the best deals, but rather the best experience, whether that is through creating a superb end-to-end customer journey, helpful and insightful blog content, strong customer support or other means”.

Content Strategies for Customer Engagement

Entrepreneur

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