‘Don’t Get Flattened on the Attention Superhighway’ – Copyblogger
Sonia Simone says, “When we talk about content marketing strategy, it’s amazing how often people think that means:
Can I Haz Moar Peoples!!!
(English translation: How can I get more traffic to my site?)
That’s not new — the quest for eyeballs is as old as online business.
And it does matter. It’s important to have a critical mass of folks who know you exist. Ask anyone trying to get a business off the ground with an email list of 34 people, 8 of whom they’re related to.
You need a big enough audience to allow for a meaningful response when you try out a new content idea, or craft an offer for your product or service”.
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