‘Is Marketing Undergoing a Dramatic Change? [Survey]’ – HubSpot
Mimi An says, “Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world.
HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions — and saw a real shift in focus to visual content, like video.
Has your marketing team integrated Snapchat into its marketing strategy? Are you finding yourself more focused on video and less on written content? Or do you think this is all a blip? “.
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