’13 Communication Skills That Are Crucial to Sales Success’ – HubSpot
Leslie Ye says, “Good communication is crucial to sales success.
Sounds obvious, right? You can’t make a sale unless you’ve demonstrated value to a prospect. You can’t do that unless you’ve understood their problems and devised a strategy to solve them. In turn, you can’t do that until you get your prospect to tell you what’s wrong. And so on, and so forth …
What Is the Importance of Communication in Sales?
The root of sales success is the ability to gather and provide information in a way that makes your prospect want to do business with you. Your value proposition, your pricing, even your product’s features — none of that matters unless you’re able to get your prospects to talk to you and also listen to what you have to say.
That means you have to be incredibly attuned to your buyer and understand what they mean when they tell you — or don’t tell you — something. It also means that you can’t just reel off a list of benefits or reasons to work together. You’ve got to understand how your prospects learn, what they care about, what communication style they prefer, and adapt your strategy accordingly”.
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