Nikki Gilliland says, “It was predicted that 76% of online shoppers would be using click and collect services by 2017.

So, here we are. Commercial space travel might still be a pipe dream, but are we all racing to pick up our online orders in person?

Here’s a few facts and figures on the current state of click and collect, as well as a bit of insight into how the service might evolve in future.

Consumer demand for convenience

Before we get on to any changes in the click and collect model, it’s worth noting that consumer expectations for a seamless and multichannel experience have heightened in the past few years. Consequently, basket abandonment remains a huge problem for online retailers.

Of course – from complicated sign-in forms to an absence of guest checkout – there are many reasons why consumers fail to follow through on purchases.

However, two of the biggest remain surprise delivery charges and a lack of convenient delivery options”.

How has Click & Collect evolved, and is it still in high demand?

Econsultancy

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