Stephanie Miller says, “Welcome to 2017, the year where rapid change defines marketing.

Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year – all the better for the company, your teams and your customers.

If you are placing all your hopes for digital transformation into a ‘lab’, you are missing a huge opportunity to keep up with customers and their ever-evolving digital lifestyles and workplaces.

Instead, invest in making adapting to change part of your culture. Every marketer needs to challenge the status quo as part of their regular job. Sequestering innovation into a separate group may be great for ideation, but it will never actually transform your business.

Transformation requires the proverbial thousand points of light – every pair of hands, drawing new insights from data by asking different questions, and testing out new campaigns”.

Your 2017 marketing plan should be defined by change and transformation

Econsultancy

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