‘Smartphone Usage Has Doubled in the Past Three Years’ – ComScore
Adam Lella says, “Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like this is the case even more so now than it was a few years ago, you’re not imagining things. comScore MMX® Multi-Platform and Mobile Metrix® December data was recently released showing that total smartphone consumption in the U.S. has nearly doubled from three years ago. In comparison, tablet usage was up 26% over that same time period and desktop usage was down 8%.
The last two years, in particular, have seen some interesting shifts in digital media consumption. Since December 2014, smartphones have driven all of the growth in digital media usage, as desktop and tablets have both experienced modest declines. This is remarkable because desktop usage had remained stable for a long time, even after the introduction of the smartphone, but only recently has it begun to decline”.
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