‘4 Email Prospecting Techniques the Best Salespeople Use’ – HubSpot
Michael Pici says, “Email can be an extraordinarily effective prospecting tool. Most prospects check their inboxes throughout the day, so you’re engaging them where they’re already spending time.
Another benefit to emails: If you craft them strategically, buyers should only need a minute or two to read and respond. They can quickly move on to other work.
However, no matter how many advantages this prospecting channel has, your results will always reflect your technique. You can’t simply blast prospects with generic, salesy messages and expect your calendar to fill up with meetings.
For more tips on email prospecting, check out the Get Sh*t Done Show — a video series by salespeople, for salespeople.
If you want high response rates, implement the following four email prospecting techniques the most successful salespeople use.
4 Successful Outreach Email Techniques
1) Include a Visual
Some of the most successful messages my salespeople send include a GIF, meme, or picture”.
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