Ted Dhanik says, ““If you find yourself dumbfounded by the notion that 21-year-old Logan Paul could become a millionaire with goofy online videos like this, then you’re probably not a millennial,” correspondent Bill Whitaker said last fall during an edition of 60 Minutes. During the segment that followed, Whitaker explained the social media influencer phenomenon to a viewership that may know little-to-nothing about it.

Influencer marketing — if you’re one of those viewers — is seen as a way, maybe even the way, to connect with Gen Y and millennials, the age groups most likely to watch a snap or, back before it bit the dust, Vine. In 2016, 86 percent of marketers used influencer marketing, according to a study by Linquia. And that’s all very well.

But Gen Y and millennials are only a fraction of the potential “influencer” population. As influencer marketing becomes more mainstream, in fact, smart advertisers will examine how they can use the tactic to connect with people of all ages, 60 Minutes fans included”.

Enough About Millennials! You Can Use Influencer Marketing To Target Older Audiences, Too

Entrepreneur

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