Zak Stambor says, “The move, which was telegraphed to Internet Retailer in December, will enable retailers to present ads to shoppers searching on the image-focused social network.

Pinterest Inc. today began enabling retailers and other advertisers to present consumers searching on its platform with search ads.

Retailers can now run two different types of campaigns. They are:

Shopping campaigns: This type of campaign uses a product feed that’s formatted to the same specification as a Google Product Feed to create product pins on Pinterest. Shopping campaigns enable retailers to target these product pins automatically based on data in the feed using product groups, rather than specific keywords, however, retailers can use negative keywords to ensure their pins don’t appear for particular searches.

Keyword campaigns: This type of campaign explicitly targets search and related pin placements with relevant keywords. A retailer can create a pin that associates with these campaigns as they normally would on Pinterest.

Both types of campaigns use a cost-per-click auction pricing model. Retailers can make search ad buys through digital marketing agency Kenshoo or directly with Pinterest”.

Enough About Millennials! You Can Use Influencer Marketing To Target Older Audiences, Too

Internet Retailer

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