IR team says, “Snap Inc. reveals that Snapchat has 158 million daily active users, and it could raise up to $4 billion in the initial public offering.

Snap Inc., the maker of the disappearing photo app Snapchat, filed publicly for an initial offering, the first U.S. social-media company to do so since Twitter Inc. more than three years ago.

The company filed with an initial size of $3 billion, a placeholder amount used to calculate fees that may change. Snap plans to raise as much as $4 billion in the IPO, people familiar with the matter have said, for a market value of as much as $25 billion.

Snap’s advertising revenue business generated $404.5 million in revenue last year, a massive 589% jump from $58.7 million in 2015. That growth is thanks to the platform’s aggressive push into online retailer-friendly advertising units such as Snap Ads with Attachments, which are vertical full-screen video ads. The ads can include interactive attachments so that a user can respond directly from a Snap Ad to watch more content or take an action without leaving the Snapchat application. The Snap Ads appear in Stories, which are the platform’s post format that disappears after 24 hours”.

Snapchat’s owner files for an IPO pegged at $3 billion

Internet Retailer

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