content mRyan Skinner says, “It’s Groundhog’s Day, when a sleepy landpig emerges from his little mancave and entertains questions from the press about astronomical phenomena!

As good a day as any to share a few content trends where we at Forrester expect to see considerable acceleration this year.

Here are your 6 content trends and one wannabe-trend that won’t trend in 2017.

Interspersed with unrelated cat fail gifs, because who doesn’t love a good cat fail gif or two?

The first megatrend

Direct-to-consumer pushes CPG out of the brand advertising comfort zone

Direct-to-consumer plays by the CPG giants, and even more so the CPG small guys, will put substantial pressure on brand marketers to invest in content and experiences that drive action. That means more content for richer websites, email programs, product documentation, and paid and unpaid executions. Mondelez’s made a $10 billion bet on this, and Unilever’s acquisition of Dollar Shave Club signals their interest in more direct subscription-driven sales”.

Your 7 content mega- giga- uber- supra- monster trends for 2017

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