Kevin Lee says, “Setting social media goals is hard.

“How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it.

Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely!

Is this the right way to set goals?

Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. Imagine having a system of goal setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal setting strategies and frameworks that exist and seeing how these might work for social media marketing”.

7 Popular Goal Setting Strategies That Will Help You Achieve Great Things on Social Media

Entrepreneur

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