Joe Pulizzi says, “In this episode, Robert and I explore the Upworthy/Good merger and what it might signal for other agency/publisher M&A deals. We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. Our rants and raves include CMO.com and Digital Sense; then we wrap up with some home-brewed enthusiasm for our example of the week.

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1.    Notable news and upcoming trends

  • Upworthy and Good join forces to drive social change (09:00): Media company Upworthy and social impact business Good have announced that they are teaming up to achieve their shared vision of “using storytelling to make the world better.” As reported in an article posted on the Good site, the two companies are uniquely positioned to help businesses drive social progress, given their combined reach of over 276 million people on Facebook, billions of video views annually, and a combined 31 million unique visitors per month to their websites”.

Digital Advertising Shrinking, Except for Google and Facebook

HubSpot

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