‘ECommerce Businesses Should Personalize Notifications’ – Business.com
Vivek Khandelwal says, “Some 94 percent of companies consider personalization to be a driving force for business success, but a whopping 72 percent don’t know how to use personalization in their marketing campaigns. In this ever growing competition, personalization has become vital like never before. But to master it, you must go beyond just adding the customer’s name to everything you send. End users are evolving and taking the driver’s seat. The better the service, the better chances are that they will choose you.
Personalization makes the end user feel special, which can make a huge impact. Ever observed how the DJs speak on the radio? Even when there are millions of listeners, they always speak as if they are solely talking to you. That’s how personalization works, even when you are addressing a crowd, it feels like you are addressing a single individual. Personalized notifications evoke better response than the classic mass notification. But, how do you up your personalization techniques, to become the ‘pole star’ in a sky full of stars?”.
Comments are closed.
