‘How machine learning impacts the need for quality content’ – Martech Today
Eric Enge says, “Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right.
The reason that machine learning is important to this picture is that search engines are investing heavily in improving their understanding of language. Hummingbird was the first algorithm publicly announced by Google that focused largely on addressing an understanding of natural language, and RankBrain was the next such algorithm.
I believe that these investments are focused on goals such as these:
- Better understanding user intent
- Better evaluating content quality”.
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