‘7 Brands That Are Killing It on Snapchat’ – Entrepreneur
Sujan Patel says, “Some brands may steer clear of Snapchat because it’s more popular with a younger demographic. But that fact hasn’t stopped countless other brands and marketing execs from jumping on board. In fact, that younger-generation appeal may be what’s driving brands to slide outside of their comfort zones and get a little Snapchat-wild.
Thinking about joining them? There’s no harm in trying. Compared to other, pricier forms of old-school advertising, Snapchat will cost you very little.
Of course, we’re a few years past the 2013 rollout of Snapchat Stories, which offered brands a longer conversation format than just 10 seconds with original posts. The platform’s Stories combined — still do — multiple snaps to create a replayable, linear story that stays visible for up to 24 hours.
And because brands have since had the time to fine-tune their snap skills, some are seriously shaking up media marketing and taking fun, human interaction to a new level”.
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