‘It’s Time to Stop Doing On-Page SEO Like It’s 2012’ – MOZ
Rand Fishkin says, “Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.
If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you’re doing the right things. That might be through an SEO plug-in like Yoast or through Moz Pro’s On-Page Grader, or it might be just be a mental checklist. The problem is, there’s a crucial set of flaws in how I’ve seen a lot of marketers and SEOs approaching on-page SEO in the last few months, and I want to help.
These five mistakes and biases are popping up too often in our field, so let’s address each with simple, tactical fixes.
#1: Kill those keyword repetition rules
I know. Many tools, free and paid, check for how many times a keyword is used on a page and in certain elements (like alt attributes of images or meta description tags or in bold text). The SEO software world’s on-page suggestions, Moz’s included, are far behind Google sophistication in this sense, but you don’t have to be”.
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