Marc Wayshak says, “Prospecting by email can be challenging — and unrewarding. After sending thousands of emails and receiving only a handful of responses, many salespeople give up entirely. But instead of resigning yourself to getting sent to spam, it’s time to take a hard look at your ineffective prospecting emails and figure out what they’re missing.

High-level prospects are bombarded with hundreds of emails every day. It’s no surprise that your sales emails need to be crafted with care if you want your recipients to open, read, and respond to them.

The following nine strategies are used in prospecting emails with the highest response rates. If you want your prospecting emails to convert to real business, implement these powerful secrets to dominate your competition in sales.

1) Present your email’s value up front.

Most email platforms display the subject line and first sentence of every new email. As your prospects scroll through the day’s new messages, will they recognize the value of your email right away? If not, you’ve got a problem”.

9 Secrets of Prospecting Emails That Convert to Real Business

HubSpot

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