‘4 Ways to Avoid Bad Publicity From a Social Media-Management Misstep’ – Entrepreneur

Adrienne Weissman says, “As illustrated by the response to many of those tweets emanating daily from #realDonaldTrump, social media can cause trouble for your brand if you’re not careful. Very careful.

Marketing efforts in the business world illustrate this point all too well. Consider the reaction, following Carrie Fisher’s December 27 death, when, in a now-deleted tweet (which lives forever via the power of a screenshot), Cinnabon attempted to leverage Fisher’s death into an ill-timed marketing opportunity, releasing an image that replaced the actress’s iconic Star Wars hairstyle with the company’s product.

Cinnabon later said the tweet — which praised Fisher for having “the best buns in the galaxy” — “was genuinely meant as a tribute,” but many questioned why Cinnabon inserted itself into the dialogue. The response to the tweet was swift and often scathing. In just one example, TV host Julie Alexandria implored the company to “stop capitalizing on the tragic loss of an icon.”

Observers have recognized that Cinnabon’s tweet had no malicious intent”.

4 Ways to Avoid Bad Publicity From a Social Media-Management Misstep

Entrepreneur