‘A 5-Step Checklist to Maximize Press Coverage for Your Business’ – Entrepreneur

Ryan Erskine says, “In 2012, Mashable published an article titled, “Who Googled You? This Website Knows.” The pieced trended on Mashable’s front page for two full days and famously brought the team at BrandYourself 60,000 signups in 60 hours.

As you might imagine, a trending article is worth its weight in gold. Once the story was “hot,” other major publications — Huffington Post, Yahoo Finance and Tech Crunch, among them — began picking up the story and linking back to the original piece.

Related: 6 Ways to Go Mainstream and Develop Your Brand

New users began signing up to use our product, sharing their experiences on social media and their personal blogs. This compounded the effect even further. Thousands upon thousands of people recommended the service and bragged about their Search Score.

One of BrandYourself’s key takeaways from all this exposure underscored the importance of getting traction in the first few days”.

A 5-Step Checklist to Maximize Press Coverage for Your Business

Entrepreneur