‘It’s time to get ready for the holidays (Yes, really!)’ – Search Engine Land
Dave Davies says, “We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine short months, the chaos of filling that home and hearth with a wide assortment of colorful boxes, trees or candles will begin.
Regular readers will remember that last November, I published an article on last-minute SEO for the holidays. As a quick refresher, here’s what I advised might impact a site’s rankings with just weeks to make a difference:
- Making sure your Google My Business is present and accurate
- Optimizing your titles and descriptions for click-throughs
- Optimizing for long-tail keywords
- Hijacking rankings — that is, buying advertising on sites like Yelp that might already be ranking and where buying ad space is cheaper than AdWords”.
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