‘How to Increase Email Open Rates Using Intrigue’ – HubSpot
Michael Pai says, “Standing out from the crowd is never easy, especially when you’re trying to differentiate your email from the tens or hundreds of other unread ones in your prospect’s inbox.
One of the most effective ways to catch their attention? Create a sense of intrigue. The buyer will satisfy their curiosity by clicking on your email.
Assuming you’ve written a personalized, relevant message, you’ll likely earn their response.
To discover the best ways to create intrigue, I looked through every sales email I’ve opened in the past few months. Here are four common strategies.
1) Make It Personal
At the end of the day, nothing sparks curiosity like a personal touch. As Dale Carnegie once said, “A person’s name, to that person, is the sweetest, most important sound in any language.”
In other words, your prospect will respond to personalized content”.
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