Tim Peterson says, “Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing.

Twitter continues to make money but not a profit
Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.2 million in Q4 2016, Twitter’s advertising revenue actually shrunk year-over-year to $637.8 million. Oh, and the company recorded another net loss, this time of $167.1 million.

Twitter’s ad revenue has stopped growing

Twitter’s year-over-year advertising revenue growth peaked at 129 percent in Q2 2014 and has been on a slowdown ever since. In Q4 2016, it didn’t grow at all; it shrunk a little”.

Twitter’s ad revenue declined in Q4 2016

Marketing Land

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