‘Why I Spent $1.5 Million on Our Domain’ – Entrepreneur
Noah Kagan says, “SumoMe.com is now the former SumoMe.com. After six-plus years and 1.5 million cold hard dollars, we have finally rebranded as Sumo.com.
Yes, you read that right. It cost us $1,500,000 for that domain name. That ties Sumo.com with Russia.com for the 83rd most expensive domain purchase ever. But it’s not like we just chucked a briefcase full of cash at someone to make it happen. It was way more work than that. We hired multiple private domain sleuths to help us acquire the domain (#failed); we bought SumoS.com to help make us feel better (it didn’t); people sent fake emails on our behalf to see if the owners would sell (they didn’t). And, I sent this email every six months for seven straight years
Finally, after all that effort, we got the domain name we wanted.
Which is funny, because when the sale went through I thought of everything we could’ve bought with that money. A McLaren F1 supercar. A NetJet private membership. Five houses in Austin. You can’t even sleep inside Sumo.com! But still, I knew it was the right decision”.
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