‘How Using Emojis in Instagram Posts Influences Engagement’ – MarketingProfs
Ayaz Nanji says, “Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly.
The report was based on data from 6.2 million Instagram posts by 20,000 profiles (brands and individual users) in 2016.
Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.
Posts that do not include at least one emoji have an average interaction rate of 1.77.
More than half (56%) of the accounts examined use emojis in at least some of their Instagram posts”.
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