‘Marketing Lessons for Your Start-Up: 3 Success Stories’ – Entrepreneur
Noah Kagan says, “Many entrepreneurs make one of two fatal mistakes early in their company’s history: Either they believe their product can stand on its own without a formal marketing strategy, or they spend far too much of their fragile budget on an expensive marketing campaign that delivers only modest returns.
That’s unfortunate, because innovative marketing strategies for startups don’t have to be complicated or expensive. And there are good, solid role models to follow here.
In fact, the following three companies are perfect examples of how thinking creatively about your marketing effort can yield remarkable results for your business.
Buffer: How its comprehensive and sophisticated content marketing program has driven growth.
With one key decision (and a lot of work designing and implementing a workable strategy following the decision), Buffer has shown startups around the world just how much is possible through the employment of a great content marketing strategy”.
Comments are closed.
