‘New Research Shows Video Is the New Blogging’ – Convince & Convert
Jay Baer says, “As an author, it breaks my heart, but we are entering the “no-read” era.1
Every year, I think there is no possible way online video consumption can climb again, but it does. And finally, content marketers are catching up to the consumption trend.
Video for content marketing used to be a sometimes thing. An occasional deviation from tried-and-true blog posts. But now, for many companies, video IS the new blogging.
New research from Vidyard (a great partner of ours at Convince & Convert) called the 2017 Video in Business Benchmark Report to put math around this shift.
According to their survey, on average, businesses are creating 18 new videos per month. That is almost precisely the same cadence as a weekday blogging schedule”.
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