‘The Simple Secret to Fixing Your Webinar’ – Business.com
Stacy DeBroff says, “Running a successful webinar is like overhauling an old motorcycle. I’ve seen beautiful old bikes that sit on blocks for years, being tinkered with. Effort is not given in the quantity nor the quality needed to really make the bike run. So, it sits. It becomes a time and money-suck. The level of focus required to get the bike not just firing, but fully restored, is tremendous.
Anyone can buy a junker and fall in love with the idea of restoring it, but few have the patience.
The same is true of running a webinar. At the end of the day, a Google Hangout and a promotional email to your company’s mailing list is all that’s needed to have a webinar. But is it going to be fine-tuned? Is it going to be a beautiful, effective and informative webinar? Will it bring you back more profit than the expense? Not if you put haphazard effort into it.
Recently, a client came to me about a webinar. He had people sign up, he had a few take action at the end, but the numbers were abysmal”.
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