Megan Totka says, “There’s an old saying that “the devil is in the details,” and this is especially true when you’re trying to build your business brand.

Every detail counts. Each one either supports your brand or detracts from it. That’s why the first fundamental and overriding rule of branding is consistency.

Here are six brand building blocks that need your special attention in 2017.

1. Design

The first impression you make on prospects is usually visual — your website, your social media marketing, your business card, your mailing piece or your brochure. Therefore, perfecting the look and feel of your online presence and your real-world presence are critical.

If your marketing materials are a hodgepodge of colors, fonts, graphics and design aesthetics, you won’t make any brand impact. Every major legacy brand, as well as the most successful Internet/tech brands have maintained consistency in these areas; that’s not by accident”.

6 Brand Building Blocks for 2017

Business.com

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