Olivia Dello Buono says, “Email is one of the most effective ways to turn your passive ‘likes’ and followers into loyal customers. If you’ve already built up a fanbase for your business on your social channels, it’s time to take the relationship to the next level by inviting them to join your email list.

In last week’s #EmailChat, we chatted with Brian Peters, Marketing and Social Media Manager at Buffer, to learn how marketers can leverage their social media channels to grow their email list bigger, better and faster!

Needless to say, there were a ton of insights and tips that resulted from our chat – all of which I’ve outlined below.

Here’s why email is different than social media

One of the best things about social media is that it lets you reach new fans and audiences in a very public way. People can search for your topic or area of expertise and stumble upon your page at random or through a friend or family member referral.

But social media can get crowded. If you’re not investing in paid advertising, there’s a good chance your posts won’t get seen (let alone by the right people)”.

7 Expert Tricks to Grow Your Email List with Social Media

AWeber

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