Remy Bernstein says, “Producing strong content has become an absolute must in today’s marketing world, prompting companies to devote, on average, a quarter of their marketing efforts to content strategy. According to White Hot Marketing, marketers’ top three goals are: “customer relationship/loyalty, engagement and brand awareness.” Since consistently publishing high-quality content allows brands to build a strong connection with their target audience, it can help achieve all of these goals.

While research and communication skills haven’t always topped the list of requirements for most jobs, brands are now seeking out employees with traits that are conducive to creating valuable content.

What traits are critical to content marketing success?

1. Creativity

Today’s consumers are looking for unique and meaningful brands to meet their everyday needs. To produce fresh and compelling messages that appeal to their target audience, companies need creative minds for the job. Gone are the days of stuffy offices filled with business suits and rigid work culture”.

Successful Content Marketing Begins With Effective Talent Recruitment

Business.com

Sharing is caring