‘7 of the Best Email Subject Lines We’ve Seen’ – HubSpot
Michael Pici says, “When was the last time you walked down the breakfast aisle? The children’s cereal is always brightly packaged, with fun imagery and fonts. Brands know how to attract young consumers with their designs.
If you think about it, email subject lines work the same way. You won’t entice your prospect to open your email if your subject line is boring, irrelevant, or overly promotional. To convince them to click, you need to speak their language — both in terms of phrasing and content.
Easier said than done. Luckily, I’ve rounded up some of the most creative and effective subject lines I’ve seen lately to give you some inspiration.
1) “[Prospect’s favorite drink or food]?”
HubSpot growth marketer David Ly Khim says he immediately opened an email titled “Bourbon?” Khim says he occasionally drinks bourbon on the About page of his personal site”.
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