‘Pros and cons of creating multiple brand Facebook pages’ – Econsultancy
Nikki Gilliland says, “A single Facebook page is no longer enough for many big brands or publishers.
Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.
Of course, it’s not always appropriate or realistic to do this, with some arguing that it can dilute quality and even damage brand perception.
So what’s the answer? Here are a few pros and cons to help weigh up the argument.
Pros
Greater impact
While Facebook pages used to be a destination – the place users went to be able to consume content – changes to the algorithm means that these pages now act as publishers, with users being fed content directly in their News Feed.
Meanwhile, as the algorithm rewards the most engaging content with greater reach, brands and publishers are taking advantage of this by separating out into multiple verticals or incredibly niche topics”.
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