‘Everything You Need to Know About the Consumer of 2017’ – Business.com
Scott Samson says, “The days of winning over your customers’ hearts and minds based solely on the quality of your product or service are over. In the digital age, prices and products are easily imitated. This leaves delivering a speedy, personalized and friendly customer experience as the best way to differentiate your business from its competitors.
To help arm you with the information needed to thrive in this competitive environment, here are 10 stats that tell you everything you need to know about today’s consumer.
Nearly Half of Consumers Move On After Poor Customer Service
In NewVoiceMedia’s whitepaper, Serial Switchers Strike Again, we learned that 49 percent of consumers switch companies after receiving service that does not meet their expectations. Common reasons for switching included not feeling appreciated, rude staff, getting passed around multiple agents and being put on hold for too long. If your customers feel dissatisfied for any of these reasons, it’s highly likely that it’s costing your business money”.
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