’15 Creative Lead Generation Ideas to Try’ – Forrester
Josh Haynam says, “The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you.
What if you could still reach your lead generation goals using methods that actually add value for your prospects?
This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, we’ve detailed several examples of modern lead generation methods below. These ideas provide valuable information to prospects that helps them instead of pushing them to buy from your brand.
How to Generate Leads: 15 Tried-and-True Lead Generation Ideas
1) Collect and share success secrets from thought leaders.
Want to provide unique value in your content? Start by reaching out to a thought leader in your industry. By interviewing an expert to uncover their secrets, you prove to potential customers that you’re dedicated to delivering the best advice out there”.
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