Kimberly De Silva says, “Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story without John be funny and engaging? Not so much.

Images and videos are the most direct, cost effective and simple way to engage an audience. Statistics show that adding an image to a Facebook post results in 2.3 times more engagement. Furthermore, as many as 74 percent of marketers use visual content in their social media marketing.

Visuals can help your brand catch the user’s attention when they are scrolling through their news feeds. They can also set a tone and atmosphere for an article about a product or a website. And without a doubt, the images you choose define the visual style of your brand. Consider the fact that 65 percent of senior marketing executives believe that visual content, such as photos, video, illustrations and infographics are a core asset for their brand story”.

5 Types of Visual Content That Will Optimize Your Conversion Rates

Entrepreneur

Sharing is caring