‘Global Marketers: Facebook Lite App Hits 200 Million Users’ – Small Business Trends
Michael Guta says, “When Facebook (NASDAQ:FB) launched its Lite version in 2015, the goal was to make it more accessible in developing countries where internet connections are not optimal. Fast forward two years, and Facebook Lite has 200 million users — impressive no matter how you look at it.
In a post on Facebook, the company’s Chief Operating Officer Sheryl Sandberg recognized the accomplishment, but she made an even more important point about how Lite can help businesses better monetize the platform.
With mobile the primary gateway for internet access in the vast majority of the developing world, the fast loading Facebook Lite can deliver your pages faster in these countries. After all, there are now 200 million users on this platform who are on smartphones. The mobile first users are also business owners according to Sandberg, which add yet another demographic that can be monetized at a different level”.
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