Laura Collins says, “Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase.

Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with products they’d previously viewed on site. And now they’re testing out a new ad format in beta: Facebook Shoppable Feed ads.

This ad format allows advertisers to use lifestyle or multi-product imagery, alongside a showcase of product-specific units featured in the ad. At first glance, this seems very much a product-focused direct response tool, but is there more to it?

How do they look?

They consist of two elements: a main image or video with related product images and a second page containing more products”.

Improving the social shopping experience: Facebook Shoppable Feed ads

Marketing Land

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