‘The State of Video Marketing 2017 [New Data]’ – Forrester
Adam Hayes says, “It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.
Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. The survey spanned across 311 unique respondents — both marketing professionals and online consumers.
Some of the highlights include …
The State of Video Marketing 2017
1) Video is helping businesses achieve key business goals.
Firstly, there was a modest year-over-year increase in usage — 63% of businesses are now using video, compared to 61% this time last year”.
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