Anna Shirley says, “A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many of us have been running TrueView campaigns on YouTube from within AdWords for a while, but how many of the newer or updated features are you taking advantage of?

First, let’s take a step back in time and remember what TrueView was like back in the day:

  • There was a separate interface for TrueView campaigns.
  • Reporting options were pretty limited and very clunky to use.
  • Optimization was limited, with very few bid modifiers or testing options available.
  • As well as limited optimization, there weren’t many decent targeting options”.

How to spice up your TrueView audience strategy on YouTube

Marketing Land

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