‘What is Spamming? Hint: It Involves More Than Just Email’ – Small Business Trends
Antony Maina says, “Mention spam and the first thought in your head might be of those unwanted emails promising easy money and get rich quick schemes that cram your inbox. But what you might not know is that another kind of spamming can have detrimental effects to your small business’s online presence too. That’s even if you never press the send button for an email titled “Make $1000 an hour just for filling out reports.”
Case in point is the recent failed suit against Google filed because websites belonging to online marketing firm e-ventures Worldwide were delisted by the search engine giant for search engine spamming.
What is Spamming?
In layman’s terms, spamming can be defined as the flooding of the Internet with unsolicited or misguiding messages. Mostly, spam is used for commercial advertising, often for get-rich-quick schemes or for selling dubious products. But not always.
In the end the term describes the aggressive means to promote the product rather than the product itself. So don’t make the mistake of believing that just because the product you are marketing is legitimate you couldn’t be guilty of spamming”.
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