‘Jo Malone announced as first headliner for Festival of Marketing 2017’ – Econsultancy

Ben Davis says, “Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.

The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.

Founded in 2011, the Jo Loves brand encompasses fragrances, candles and bath and body products. The brand’s flagship store in Belgravia exhibits Malone’s belief in high street retail experiences that delight the customer.

From ‘fragrance tapas’ at a gleaming silver bar to the Candle Shot Studio, Malone’s vision is of a memorable retail experience.

She told Marketing Week in a 2016 interview, “Shopkeepers became lazy, that’s the reality I’m afraid. Retail was never all about the product”.

Jo Malone announced as first headliner for Festival of Marketing 2017

Econsultancy