Phil Barrett says, “After Wal-Mart acquired Jet.com last year, Wal-Mart CEO Doug McMillion predicted that “Walmart.com will grow faster, the seamless shopping experience we’re pursuing will happen quicker, and we’ll enable the Jet brand to be even more successful in a shorter period of time.”

Company executives brokered the partnership to create a standout digital experience, making it ever easier for consumers to shop online. The Wal-Mart app, its website and stores all were part of the strategy. Already, the move is putting pressure on ecommerce leader Amazon.com.

As two of the largest online retailers duke it out for an even larger share of ecommerce revenue, where do smaller shops stand? Smart plays can help today’s ecommerce Davids even the field with any Goliath they face.

1. Avoid the race to the bottom.

Amazon no longer competes on lowest price in many categories, but that doesn’t mean smaller shops should cherry-pick categories and let the bottom fall out. It’s a losing strategy. Plus, Amazon can do something a smaller shop can’t: disregard map pricing”.

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants

Entrepreneur

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