Susan Solovic says, “When I talk to small-business owners, they often tell me they’re “doing” social-media marketing. I’m always glad to hear this, but the way they describe their process reveals they’re unfocused in their efforts. They haven’t truly defined a social-media marketing campaign for their brand and company.

Imagine a general sending his troops onto the battlefield willy-nilly, just striking out at whatever is close at hand. Generals who are serious about the stakes wage campaigns with clearly defined goals.

Take aim.

Without a goal, how can you ever know if you’ve hit your target?

Common social-media campaign goals include attracting more followers, creating interest in a specific product or service, heightening brand awareness and increasing the amount of shared content. So long as your goals aren’t mutually exclusive, you can wage more than one effort at a time. For example, you can build your following while you drive traffic to a specific page on your company’s website”.

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Entrepreneur

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