‘Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015’ – Marketing Land
Amy Gesenhues says, “According to a recent report from the US Department of Commerce, e-commerce sales brought in $394.9 billion in 2016.
The Commerce Department reports online sales grew 15.1 percent in 2016 and accounted for 8.1 percent of total retail sales for the year. Internet Retailer, which covered the Commerce Department’s report last week, noted that the Commerce Department’s retail sales data included items not normally bought online, such as fuel and automobiles.
Excluding fuel and car sales, Internet Retailer’s calculations showed e-commerce growth slightly higher at 15.6 percent, with online retail sales representing 11.7 percent of total retail sales versus the 8.1 percent reported by the Commerce Department.
“US online retail sales grew faster in 2016 than they have in the past three years,” reports Internet Retailer”.
Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015
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