James Green says, “Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many businesses are still not making the most of it. Departments are siloed, campaigns are inefficient, and the disparity between large companies with big marketing budgets and small companies with limited budgets seems to be growing ever wider.

If you are an optimist like me, whenever a problem arises, you view it as an opportunity. However, much of the data found in Magnetic and Retail TouchPoints’ recent research report, “Inbox Love” (registration required), shows that marketers are approaching problems as challenges and failing to see the potential for growth.

For us to achieve our goals, we must look at our problems and reframe them as opportunities to improve.

Coordinate data silos

I’m not the first to point out that data represents the biggest opportunity for marketers. The closer you get to combining data silos, the closer you will be to coordinated strategies that will create loyal customers”.

Turn your email challenges into opportunities to get more personal

Marketing Land

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