‘Digital in Asia Pacific: Four things you need to know’ – Econsultancy
Frederic Chanut says, “With internet users in Asia Pacific (APAC) now making up 50% of the world’s total online population, the region presents an exciting opportunity for digital marketers.
APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.
It’s important to understand some crucial facts in order to realise the huge business potential.
1. APAC is not just China
The rise of digital in China is definitely one of the most exciting opportunities in the APAC region for marketers, with many unique quirks and nuances. The behemoth nation also has incredible influence in the area, with many other APAC countries observing Chinese business customs.
Digital marketers familiar with North America and Europe may feel they have a grasp on catering for multiple markets; however, APAC’s history and geography mean that there are far greater differences between countries in the region”.
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