Aja Frost says, “After you spend enough time on the phone with prospects, you can usually tell when a call is going well. Some reps can even gauge how likely a specific buyer is to close by the time they hang up.

However, knowing exactly what you did to make the call successful is trickier. Was it your tone of voice? The time of day you called? The questions you asked? All or none of the above?

Thanks to TalkIQ and other tools that use AI to analyze sales calls, now it’s much easier to identify the key characteristics of sales conversations that lead to deals. Follow these four data-backed guidelines to start running better calls.

1) Use Your Organization’s Keywords

Using the right words can make or break your chances of getting the buyer’s attention — and ultimately, their business. TalkIQ found that using keywords in the beginning of a sales call dramatically increases the length of the conversation”.

The Unexpected Sales Metrics That Predict Your Chances of Closing

HubSpot

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