’19 words and phrases to weed out of your marketing copy’ – Econsultancy
Dan Brotzel says, “In a recent piece about content marketing trends for 2017, Joe Pulizzi – the self-styled poster-boy of the content marketing movement – makes the point that ‘writing still counts, perhaps more than ever.’
‘More than not, marketers are abuzz about social media and video without comprehending that most of our communication is still text- and story-based. And frankly, most marketers are really bad at writing.’
Good writing is about vigilance, among other things. And as marketers, one easy way to improve our writing is to try and weed out some of those bits of boilerplated guff and clichéd collateralese that are always hanging about ready to sneak their way back into our copy the moment we turn our backs. (I’m sure you’ll find some in my copy; but one can but try.)
So here’s a dirty near-score of marketing phrases that refuse to die – together with some extra ammunition as to why it’s time to let them go for good”.
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